What Draws You to PC Music?

Music has always been an interest in my life and I see it as a sort "bodily appendage" that grows over time. I started out liking just what I heard on the radio and then once the internet became apart of my life and I used to search for more music, it grew exponentially from there. PC Music came into my life during a time where I was kinda stuck in a rut of listening to the same artists and when a lot of bands that I loved were dissolving or fading away, like Crystal Castles and Seekae (although both of these acts have come back recently... but that's besides the point). I felt as though the music that I loved (basically "cutting edge" electronic stuff) was falling to the way side and that my drive to find new music and artist was diminishing. When I discovered SOPHIE and the whole PC Music crew, I felt myself "waking up" and beginning to hunger for more. PC Music, and this entirely new "bubblegum bass" genre or whatever it's called now, has shown me that there are people out there still doing amazing things, and I only have to find them.

Sound wise, I believe PC Music is something that is trying something entirely new. They are taking apart these pop music "motifs" that I grew up on and reconstructing into something new and fresh. I guess this drew me in for the underlying nostalgic feeling of driving around with my brother and sister while listening to Britney Spears, Cristina Aguilera, Nelly, the Backstreet Boys, and so many others. This sound literally forces me to dance and get into better mood, and because it is incorporated into the sound of PC Music, I get the same feelings. This nostalgia extends into the content of their tracks. Much of what they are explicitly saying is derived from light and airy topics that aren't meant to be taken seriously. I longed for this type of content, but in a different format than what was being played on the radio. Many of the famous electronic artist on the radio today still talk about light and superficial topics, but they sound the same and it becomes very old, very quickly. PC Music flips this whole genre upside down by creating more and more ambitious music. But even their music (Beautiful, Bipp, Pink and Blue, Bobby, etc.) still sound fresh today. 

Moving this into aesthetics, both visually and auditory, I see PC music falling into the uncanny valley of music. With their tracks and images, they create content that looks and sounds almost like bouncy pop hit, but they aren't exact copies. They fall just short of this "threshold" in pop music but this "short-coming" is intentional, and I fucking love how they revel in it and own it. Even their live personas fit into this. Hannah Diamond is marketed as a huge pop star while her songs haven't charted on the billboard hot 100.* GFOTY is a crazy, loudmouth performer that I argue draws a parallel to hard core hip-hop artists.* QT is this hyperreal CEO that is marketing a fake product that turned out to be real even though at times it seems as though the whole of the QT project is an elaborate performance art piece.* PC Music started out as pseudo-label that is now approaching the level of being a real label, even though they haven't put out a physical release yet. I love the uncanny nature of it all and that we all continue to treat it as a serious establishment, even when they haven't evidence to prove it.**

So after this term paper, TL:DR is I love PC Music because it showed me that people are still creating amazing music, and taking things from past and creating new things that seem similar, but still completely defy what we're used to. 

*I don't want to diminish these artist's talent, they have a shit ton. I am trying to point out how a lot of the aspects that make up PC Music are presented as a huge record label, but they are lacking a few things that would actually distinguish them as such. I love these artists, even when they are problematic, and how they are presented.

**PC Music is shifting into becoming a full fledged label, but they are and may continue to fall into the uncanny valley. Because they are located here, many people are repulsed and don't find the music appealing, some even find it scary. I gravitate toward this, as do many of you. I don't want this to coma across as bashing people for treating for PC Music as somethings it's not because I believe the overall aim is to present itself as somethings it's not.

I love the music and (dont hate me) the concept inspired me artistically to a degree I had never experienced before. Like a revelation. And then nightcore outta nowhere too

It's fun. Period. Like playing with bubblewrap on shrooms.

i just like the bangers

i love pop music, electronic music, female vocals in particular, weird shit on the internet, complicated rabbit hole-y puzzles, cute girls, and british stuff.